Raduga ("Rainbow"), a Mennonite publishing company established at Halbstadt, Molotschna settlement, Russia, after H. J. Braun had purchased of P. Neufeld the print shop in Halbstadt. At first (1904-9) the imprint was "Druck und Verlag von H. J. Braun." In 1909 the Raduga Publishing Company was organized. Among the directors and shareholders were H. J. Braun, A. J. Kroeker , and J. S. Prochanov, the leader of the Evangelical Christians. The company purchased the bookstore of Jakob Löttkemann of Halbstadt and had an interest in the bookstore of David P. Isaak of Schönwiese. Later a subsidiary was established in St. Petersburg.
Among the most important publications were the semiweekly Friedensstimme, a devotional calendar, Abreisskalender, in German and in Russian (highest circulation 45,000), Liederperlen, a monthly periodical containing songs (first published in 1889), P. M. Friesen, Die Alt-Evangelische Mennonitische Brüderschaft in Russland (1789-1910) im Rahmen der mennonitischen Gesamtgeschichte (1911) , B. H. Unruh, Leitfaden für den Religionsunterricht, (1913), and Choralbuch zum Gebrauch fur Kirche, Schule und Haus ... of the General Conference of Russia (1914).
A. J. Kroeker was the manager of Raduga and the editor of the Friedensstimme and the Christlicher Familienkalender. Jacob Kroeker also had an active part in the publishing enterprise particularly as writer and editor. In 1910 he went to Germany. In addition to the books and periodicals mentioned, Raduga published, printed, and distributed many tracts and much devotional literature in the Russian and German languages which made a substantial contribution to the spread of the evangelical movement in Russia. After the Revolution H. J. Braun went to Germany and A. J. Kroeker to the United States.
"Abraham J. Kroeker -- Writer and Publisher." Mennonite Life VII (October 1952): 165.
Friesen, Peter M. Die Alt-Evangelische Mennonitische Brüderschaft in Russland (1789-1910) im Rahmen der mennonitischen Gesamtgeschichte. Halbstadt: Verlagsgesellschaft "Raduga", 1911: 669 ff.
Hege, Christian and Christian Neff. Mennonitisches Lexikon, 4 vols. Frankfurt & Weierhof: Hege; Karlsruhe; Schneider, 1913-1967: v. III, 425.
Kroeker, A. Jr., "Abraham J. Kroeker." (manuscript).
Adapted by permission of Herald Press, Harrisonburg, Virginia, and Waterloo, Ontario, from Mennonite Encyclopedia, Vol. 4, p. 246. All rights reserved. For information on ordering the encyclopedia visit the Herald Press website.
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MLA style: Unruh, Benjamin H. and Cornelius Krahn. "Raduga." Global Anabaptist Mennonite Encyclopedia Online. 1959. Web. 18 May 2013. http://www.gameo.org/encyclopedia/contents/raduga.
APA style: Unruh, Benjamin H. and Cornelius Krahn. (1959). Raduga. Global Anabaptist Mennonite Encyclopedia Online. Retrieved 18 May 2013, from http://www.gameo.org/encyclopedia/contents/raduga.